Prizes for video games competitions usually comprise of T-shirts, virtual items or if you are really lucky, a kiss from Peter Molyneux. As of today if you download the Blur demo and play it till you reach level 5 you will automatically be entered in to a competition to win a real, honest to god it’s not virtual, 125i BMW Performance.
Activision (oh, you like them now don’t you?) will present the winner with the Alpine White BMW which will have racing-style carbon trims, BMW Performance and the BMW Performance aerodynamic kit.
You have have to be over 18 to enter and the competition is open to residents of Ireland, Czech Republic, Denmark, Germany, Austria, Switzerland, Luxembourg, Greece, Spain, Finland, France, The Netherlands, Poland, Portugal, Russia and United Kingdom. You have until 25th August 2010.
This is important – if you have already played and downloaded the demo you will need to re-download the demo from the PSN and play again.
One last thing – the demo must be downloaded from the PSN – sorry Xbox owners.
Source: EU Blog