July NPD: 360 Beats All

Watchful 21 Comments

In a feat not seen since the launch of Halo 3 back in 2007, Microsoft’s Xbox 360 outsold all other game consoles last month.  The 360 continued to sell strongly following the release of the remodelled 360 S in June.

It was a fall in monthly unit sales of over 100,000 that saw the Nintendo DS lose its top spot to the 360.  All the consoles saw their unit sales fall compared to June as the American game-playing public take their traditional July and August holiday from buying consoles.  Overall unit sales for the month are down 23% to 1,394,300.

Hardware Sales

  1. Xbox 360 443,500 (-2% compared to June)
  2. Nintendo DS 398,400 (-22%)
  3. Wii 253,900 (-40%)
  4. PlayStation 3 214,500 (-30%)
  5. PSP 84,000 (-31%)

Looking back to July 2009, despite the console price cuts we saw last Autumn the dollar value of retail hardware sales has risen 12% to $313.8m.  The reason for that is the increase in unit sales of the 360 and PS3 which are up 119% and 76% respectively.  The Wii’s sales are roughly where they were a year ago, showing only a 0.7% rise while the DS and PSP have both recorded respective significant falls of 26% and 32%.

Software Sales

  1. NCAA Football 11 (360, EA) 368,000
  2. NCAA Football 11 (PS3, EA) 298,800
  3. Crackdown 2 (360, Microsoft) 208,800
  4. Super Mario Galaxy 2 (Wii, Nintendo) 193,000
  5. Lego Harry Potter: Years 1-4 (DS, Warner Bros.) 141,700
  6. Red Dead Redemption (360, Take 2)
  7. Lego Harry Potter: Years 1-4 (Wii, Warner)
  8. Dragon Quest IX: Sentinels of the Starry Skies (DS, Nintendo)
  9. New Super Mario Bros. Wii (Wii, Nintendo)
  10. Call of Duty: Modern Warfare 2 (360, Activision)

As an addendum to the software sales figures it is of interest to point out that StarCraft II sold 721,000 copies in American retail stores last month making it July’s top-selling game.  Even if you combine NCAA Football 11‘s sales across all platforms (360, PS3, and PS2) its total of 692,000 is still not enough to overcome SC2’s marine-filled bunkers with a EA-published zerg rush.  The next largest all-formats total was Lego Harry Potter with combined unit sales of 401,000.

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21 Comments

  1. not surprising xbox titles do well in the states.
    kinda surprised that crackdown 2 is in third though.
    i’m not surprised to see sales of the ds drop off, with the 3ds on the horizon there will be people holding off buying a ds till that’s out.

  2. The only reason why xbox 360 is more popular than any other console is because it came out before the Ps3, so everyone wanted a taste of the next-gen games right then and there.
    That and the fact that Microsoft made it lol.

    Either way, Ps3 is better and that’s a fact.

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