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Xbox Advert Using PS3 Footage

ASA find advert "exaggerated the quality" of FFXIII on Xbox 360.

The Advertising Standards Authority has given Square Enix a firm slap on the wrist and blocked the broadcasting of an Xbox 360 Final Fantasy XIII advert. The ASA responded after a viewer complained back in March that the Xbox 360 advert was using footage taken from the PS3 version. They claimed that the PS3 produced higher quality images compared to that of its rival.

A spokesman for the ASA said “the ASA noted that the viewer, who saw the ad in HD, was concerned that the images from the PS3 version of the game were sharper than those on the XBOX 360.” Bother versions were sent to the ASA where they were able to run them side by side.

“We tested the two games, on screens with an identical set up, and ran them alongside one another. We noted that there was a discernible difference in the picture quality of the two – the PS3 image in video sequences appeared sharper and colours were more vivid than those of the XBOX 360.”

“We considered that, because the ad promoted the game on the XBOX 360 platform, it should have featured footage derived from that console. Because it did not, and because we considered that the use of PS3 footage in the ad exaggerated the quality of the footage available on the XBOX 360, albeit marginally, we concluded the ad was misleading.”

Sqaure Enix have said that the advert did not use in game footage but instead used FMV and that there are ‘hardware differences’ meaning the PS3 version could be compressed on to one disc and the 360 version on to 3 discs. They also claim there is ‘no substantive difference’ except in HD and most viewers would not notice the ‘slight difference’. They ‘did not believe any average viewer, or indeed avid gamer, would perceive any difference in the output unless reviewing the materially forensically’.

I’m not sure I could tell the difference to be honest but I’m sure some of you would disagree. One thing that is clear is that this is slightly embarrassing for both Square Enix and Microsoft.

Source: Telegraph

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28 Comments
  1. Foxhound_Solid
    Is a smart cookie.
    Since: Dec 2009

    Not good eh?

    You cant help but think if this was the other way round MS would be screaming from the rooftops about it…

    Comment posted on 18/08/2010 at 10:38.
    • awt420
      Member
      Since: Aug 2010

      my thoughts exactly… and all the people that own a 360

      Comment posted on 19/08/2010 at 00:13.
  2. Darvan
    Member
    Since: Jan 2010

    This really sounds like what is going to happen to 2K with Mafia 2 pictures of in game ps3 ad’s and then oh no there was before we optimize the code.

    Comment posted on 18/08/2010 at 10:39.
  3. seedaripper1973
    Member
    Since: Forever

    Ah so the mafia 2 fiasco has come full circle…

    Comment posted on 18/08/2010 at 10:41.
    • besidavi
      Member
      Since: Aug 2009

      Call it a draw. Or maybe not, Mafia II looks a gash game on any platform if you ask me.

      Comment posted on 18/08/2010 at 10:46.
      • bajere
        Member
        Since: Aug 2008

        haha, yea i agree, mafia dosen’t look good anywhere imo.

        Also, nice to see the shite argument that its not worth dev time, or its to hard to make PS3 versions of games look good on multiplat titles silenced on this story! it clearly is possible and it is worth the dev time, as out putting sub-staderd work in any industry should be frowned upon on.

        Comment posted on 18/08/2010 at 14:05.
  4. citizeninsane45
    Would happily punch a priest free of charge.
    Since: Oct 2008

    Embarrassing to say the least

    Comment posted on 18/08/2010 at 10:41.
    • Charmed_Fanatic
      Member
      Since: Aug 2009

      Yeah, wonder why they decided to show the PS3 version, ay Microsoft?

      Comment posted on 18/08/2010 at 11:23.
      • exellentgamer
        Member
        Since: May 2010

        its hilarious

        Comment posted on 19/08/2010 at 00:46.
  5. Mick939
    Member
    Since: Forever

    Balancing out the mafia 2 story ? There will never be an actual winner with these both have limitations

    Comment posted on 18/08/2010 at 10:47.
  6. tonycawley
    Pint! Pint!
    Since: Feb 2009

    I hated the way the advert had a disclaimer on the bottom that said “not actual game footage” anyway. Kinda makes you wonder what the point in the advert is in the first place if the footage it’s showing isn’t actually from the game.

    Comment posted on 18/08/2010 at 10:50.
    • Crazy_Del
      Member
      Since: Jul 2009

      I agree with tony everytime I hear a great game coming out and want to see the adverts or on youtube until it says not actual game footage I’d be like ffs might aswell wait for the demo if there is one!

      Comment posted on 18/08/2010 at 10:54.
      • jimmy-google
        Member
        Since: Feb 2009

        If I ever see “not actual game footage” on an advert it makes me think they’ve got something hide.

        It also reminds me of the Buzz Lightyear advert in Toy Story “not a flying toy”

        Comment posted on 18/08/2010 at 10:58.
      • Crazy_Del
        Member
        Since: Jul 2009

        lol I still got that toy in the box along with woddy.
        What!?!?! I’m a collectible guy. :P

        Comment posted on 18/08/2010 at 11:14.
  7. Bilbo_bobbins
    Member
    Since: Jun 2009

    Read this in the Metro this morning, pretty shocking really.

    Comment posted on 18/08/2010 at 10:50.
  8. simplebob
    Member
    Since: Mar 2009

    Pretty sure all the footage of red dead that was put out was from 360 for the same reasons. Theyre going to want to show the product in the best light. Difference here is I dont remember seeing RDR ads for just 360. Really dislike the way MS advertise multi platform games with the impression theyre XBox only, no matter what content they show froma game.

    Comment posted on 18/08/2010 at 11:00.
    • tonycawley
      Pint! Pint!
      Since: Feb 2009

      No, the difference is that there were no adverts specifically for rdr on ps3 using 360 footage. This is about an xbox game ad using ps3 graphics.

      Comment posted on 18/08/2010 at 11:02.
  9. Stef Nighthawk
    Member
    Since: Jun 2010

    hmmm, Seems I need to complain about the Dreamland advert for the Wii version of Toy Story shown on the Disney channel in Belgium. There they show the PS3 footage (the one with Zurg) and only advertise it for Wii.
    Mind that it’s an advert for a toy shop called Dreamland that is selling the Wii version of Toy Story.

    Comment posted on 18/08/2010 at 11:04.
  10. Arch_Angelus
    Member
    Since: Jun 2009

    What a complete waste of time. They’re no longer able to air this advertisement? It wouldn’t have been aired in the last several months anyway. I doubt either SquareEnix or Microsoft are too concerned by this and it’s hardly a great deterrent for them to do it again in the future.

    Comment posted on 18/08/2010 at 11:14.
    • JesseDeya
      Member
      Since: Jan 2010

      Exactly, taking five months to make a decision is pointless. The ad campaign has been and gone and only gamers who happen to read gaming news today will ever know about it. Of course, I’m sure some fanboy will dig it up to use in some obscure argument 14 months from now, but apart from that it serves no purpose.

      Comment posted on 18/08/2010 at 12:10.