MCV are reporting that pre-orders for Nintendo’s latest handheld, the 3DS, are nearing the 100,000 mark. With three weeks still to go before launch, this figure is expected to rise, and apparently it is already the most successful launch of any console yet in the UK, beating the Wii.
UK head of sales, Andy Yates, had the following to say:
“Our target was to get over 100,000 pre-orders – and we’re in line with that. So far, we’ve already beat our personal best for a console launch.
With three weeks to go we’re in a great position, as pre-orders are still building. The message to retail right now is that availability is strong and stores can plan with confidence to keep the accelerator on.
The retailers I’m talking to are very comfortable with our strategy and it has given them confidence. Retailers tell us that things are good, and they’re pretty relieved to have a big launch in March; they need something of that magnitude. We’re very encouraged that it’s going to be a big launch.”
Stay tuned to TSA as at 9am we have a very detailed hands-on with the final UK retail 3DS.