Activision Reports Record-Setting Q1 Earnings

Activision just released their quarterly statement for Q1 2011 and while the results are staggering, they’re not really so surprising. Especially when you consider that Activision is the publisher behind massively successful franchises such as Call of Duty, Starcraft and World of Warcraft – all of which played a pivotal role in their first quarter success.

They announced that their net revenue topped $1.4 billion which led to a cool $503 million in profits. One of the biggest factors of success during this three month window was their digital content (up $100 million over last year) driven by the Call of Duty: Black Ops map pack, First Strike. In its first 24 hours of release, the First Strike map pack was downloaded over 1.4 million times on Xbox Live.


Below are some additional game-related facts from Activision’s press release.

  • During the first quarter, Call of Duty: Black Ops became the best-selling game of all time in dollars across the Xbox 360® video game and entertainment system from Microsoft, the PlayStation®3 computer entertainment system and the PC in the U.S. and Europe and was also the #1 game in the U.S. and Europe for the quarter.
  • For the first quarter, Activision Blizzard had three top-10 PC titles with Blizzard Entertainment’s World of Warcraft: Cataclysm™ and StarCraft II: Wings of Liberty™ and Activision Publishing’s Call of Duty: Black Ops.
  • Total unique online gamers playing Call of Duty: Black Ops were more than 33% greater than the total unique online gamers who played Call of Duty: Modern Warfare® 2 for the first five months after each game’s release.
  • During the quarter, digital downloads of the Call of Duty: Black Ops First Strike content pack were more than 20% higher than digital downloads of the Call of Duty: Modern Warfare 2 Stimulus Pack during the comparable period in 2010.
  • Since Call of Duty: Black Ops First Strike launched on February 1, players have spent an average of 58 minutes per day playing online, exceeding the 55 minutes the average user spends per day on Facebook.

So there we have it. Activision is filthy rich, Call of Duty is popular and Bobby Kotick is likely sleeping very well in his bed made of pure gold with 600 thread-count sheets contructed of finely-shredded $100 bills.

Additional information that’s not necessarily relevant to Activision’s Q1 earning are on the way, so stay tuned for more.

Source: Activision



  1. What about the micro-transaction based CoD for China? Any news on that? I’m guessing that might be the new “Project Collossus”.

  2. Ha, I just listened to the bit of the podcast with Acti-dissing and now this comes up ;) I personally haven’t played any part in that profit, the last Activision made that I bought was for the ps2.

  3. *goes to sleep dreaming of being that rich*

    I saw that stat about 58 mins on First Strike DLC yesterday and I figure it’s just because the people who buy the DLC are probably avid Online players themselves and so by only taking the DLC owners into account, the figure is not as surprising as it appears. – I told this to my girlfriend who decided to stay on Facebook all day and didn’t believe me.

  4. So dropping Guitar Hero was a good idea. Most companies want to run at a 35% profit and not pumping money into dying brands was good, for investors at least.

  5. Just wow (and that’s not world of warcraft, that’s just wow!)!!!

  6. Pretty impressive to be honest. If not somewhat expected.

  7. Dear Bob Kotick

    Where I work our net revue was 144.9 billion, one hundred times more than yours.

    Try harder.



    • oh he’s trying his best just let him be, poor thing

  8. Very impressive but not very surprising.

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