Ubisoft: “Eight Fold” Surge In 3DS Software Sales

Since the platform’s staggering price drop earlier this month, it’s not just 3DS consoles that are selling fast. According to Geoffrey Sardin, Ubisoft’s European marketing and sales director, software has also started to pick up with an “eight fold” increase since the going rate for Nintendo’s latest handheld dropped below the £140 barrier.

Though Ubisoft is no doubt elated with this development, it’s unlikely other third party publishers have seen such promising figures. Since the platform’s launch Ubisoft has supported the 3DS with a plethora of handheld titles, catering for both casual and hardcore gamers alike even if initial offerings such as Splinter Cell and Rayman ultimately failed to impress. According to GameIndustry, an anonymous source has said things aren’t going so well for a rival publisher and that “so far retail is not euphoric.”

“The fact that 3DS-software is still treated with great caution in the initial and repeat orders, we see that retail waits for the commercial development. It will be important to watch 3DS when the big Nintendo-titles are out there on holiday season. If the machine does not sell then, its definitely dead.”

As gamers, of course we are hoping that the 3DS starts to make an impact over the coming months with games such as Mario World , Kid Icarus, and Luigi’s Mansion. If it doesn’t we could start to see publishers backing away from the platform, resulting in more cancelled projects and an overall lack of both quality and quantity in the 3DS gallery.

Source: GameIndustry

5 Comments

  1. Mario World + Luigi’s Mansion + Mario Kart = Nintendo printing money

  2. Their sales could have been poor, if they have gone up eight times!!

  3. I really hope this is not Virtual Boy Mark II. I really like me 3ds. If they could improve the adoption rate from DS it could be a great platform

  4. Surely it would have been easy for their sales to increase by eight fold? There has been a price drop and they have games out for it. The fact that there are hardly any games out for it will have helped them increase by that much because there is hardly much choice.

    • And the fact that the price drop wasn’t immediate, but a few days after the announcement.
      Who was going to buy before the cut? 20 GBA games aren’t worth €100…

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