Teased last week, the full version of EA’s Battlefield 3/Jay-Z “99 Problems” ad has finally gone live, featuring a high tempo mash-up of clips from DICE’s upcoming first person shooter. The tagline “Above and Beyond the Call,” makes its debut, taking at shot at BF3’s biggest contender for this year’s online FPS crown, Modern Warfare 3.
Battlefield 3 launches on October 28th for PlayStation 3, Xbox 360, and PC. Those who pre-ordered via Origin or who picked up the Tier 1 edition of Medal of Honor will gain early access to the multiplayer beta which kicks off tomorrow.
iBirch
Can’t wait for this. And looking forward to the beta. only got two preorders this year BF3 and Skyrim.
iAvernus
I like it. Shows that DICE are serious about marketing their game. Like him or not, everyone knows Jay Z.
Awayze
Rebecca Black’s Friday for Skyrim please :D
R4U Eldave0
After playing BF3 at Eurogamer this year I can safely say I’m not excited for it anymore. Didn’t wow me in any way unfortunately, except for the lighting effects. Obv the beta starts this Thursday so maybe a bit more time playing it will change my mind but I doubt it somehow