Movie Trailer Xbox 720 Ads ‘Just Made Up’

The internet is buzzing after an eagle-eyed scamp spotted adverts for the fabled Xbox 720 in the trailer for upcoming movie ‘Real Steel’.  Were the adverts an unintentional leak like the billboard for Resistance 3 that was spotted during the filming of Battle L.A.?

http://www.youtube.com/watch?v=FaLPWc-Myr0

The producers of Real Steel are husband and wife team Don Murphy and Susan Montford and I just happen to know Don, so I have asked him about the advert. His response:

We just made it up.

As you were internet citizens, false alarm.

18 Comments

  1. Where am I looking?
    Also I wish people would stop referring to the next XBOX as the XBOX 720, that is a silly name, and unlikely.

    • Pause at 0:47 at the commercial banner

    • oh.. 41/42 seconds.

    • It’s nearly as bad as people typing XBOX instead of Xbox. Seriously… silly stuff indeed. :-P

      • Shut up you ;).
        Also as bad as typing Playstation instead of PlayStation.

    • Yes, it’s called the neXtbox.

    • That name would be pretty lame, but the stupid console name of all time will most likely belong to the Wii for a long time!

  2. haha, silly internet. I wonder if there were news stories about Batman Vs Superman in I Am Legend.

    • That would be awesome and you know it! But they’d team up.

    • From IMDB:

      “In one scene in the deserted street a billboard can be seen with a large Batman and Superman logo superimposed over each other, and the date “5-15-10”. This is an in-joke at the expense of screenwriter Akiva Goldsman (who wrote I Am Legend). Goldsman did script rewrites for a “Batman Versus Superman” project in 2002. This was just one of the countless attempts to revive the Superman franchise that culminated in the release of Superman Returns.”

  3. “we made it up” and xbox let you use their logo in conjunction with a fake product? That surprises me.. A lot. Oh well.. at least they didn’t say ‘we don’t comment on rumour and speculation’ or whatever it is they usually say.

    • Yeah, but at the same time I’d be wondering why Microsoft would place an AD for the real deal on a banner in a move that you see for a second and only if you keen an eye out for it…

  4. I don’t like the name of the new(if true) xbox. I would called it either the xbox 3 or the Xbox mark 3. Film looks good though. :) If MS did put an ad in the trailer then that is poor marketing as noone will see it except the eagled eye people. Then again, it could be made up just for the film. I think we should keep an eye out for it. :)

    • Steven, thank you for your post but can I ask which bit of “WE MADE IT UP” did you not understand?

      Love n hugs

      TC

      • Ah, but he may have been lying to cover up the leak. Or it is made up as he said. Only time will tell. I like to believe it is semi true. That they made up the 720 name but they plan on annoucing it at next year’s E3. :)

  5. blink and you’ll miss it.
    in fact if it weren’t for the article, i doubt anybody here would have even known about it. ^_^

    the film looks pretty damn cool anyway.

    • Indeed. Going to see at Imax on Friday :)

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