Close personal friend of mine*, Michael Bay, has directed an advert for the upcoming racer, Need For Speed: The Run. As you would expect it features cars, racing, action and a gratuitous shot of some lady’s arse.
According to Adidas (who are producing the official NFS:TR trainers) “Need for Speed shares our same vision of striving to be the leading lifestyle brand”.
As well as footwear, NFS:TR features some lovely girls from a soft porn outlet ‘Sports Illustrated’ and adverts for the publication will appear in the game.
Our lucky American chums can even buy a special edition of the game with a free six month ‘Access All Areas’ subscription to Sports Illustrated and a Making of Need for Speed: The Run documentary DVD starring the two swimsuit models.
I’m looking forward to Chrissy Teigen explaining the Frostbite engine.
The game has also spawned “The Need For Speed European Spokesmodel Search” which is open to everyone as long as you are female and have an unreasonable amount of make up applied.
*I stood a few feet away from him at the Transformers 2 launch party and watched him get pawed by two unfeasibly breasted, bottle blonde women, it wasn’t nice.