Activision essentially prints money, according to the company’s latest set of financial results.
In the three months up to September 30th, Activision Blizzard’s profits almost tripled from $51 million to a staggering $148 million in comparison to the same three months last year. The publisher’s net sales only saw a modest increase from $745 million to $754 million, but the company managed to reduce its total overheads by 14.3 per cent to $592 million.
Interestingly, of their $754 million total net sales $427 million came from digital channels – a 16 per cent increase year on year.
If you’re wondering whether those mega profits come from, Edge reports that Call of Duty: Black Ops was the best selling console game in the US and Europe for each of the last three quarters. Activision has also managed to shift a massive 20 million map packs for the title since its release.
The company has also announced that it expects Call of Duty: Elite to reach one million subscribers before the end of the year.
All I can say to that is: ho-lee-cripes!
Source: investor press release.