It’s not enough to have your celebrity endorsements tweeting that they’ve got your latest, currently unavailable to the rest of the population, super shiny device. No, bloggers won’t touch that anymore – said celeb has to do something different.
[drop2]Like lose it. As, in the case of DJ/producer Deadmau5 this weekend over at the VGAs.“F*CK! I left my PSP Vita in a fuckin cab, calling cab company and they say they have like 500 dispatched now,” he said in a suspiciously enigmatic Tweet. “Gunna be a long night… :(”
He followed up with a few more attention grabbing comments.
Apparently that Vita was the only “f*cking demo unit outside of Sony’s walls” and was a special, developer only console with a HDMI port and – I assume – the ability to play unfinished, unsigned code.
Everyone panicked, lots of people were talking about the Vita. PR win.
And then, as if by magic, it’s found. Well, not by magic, by science, because Deadmau5, real name Joel Zimmerman, never actually lost it at all. “I just wanted to see how much management would freak out over it, trolololol,” he said.
Yeah, right.
At least Yoshida weighed in with what we were all thinking. “Somehow what @deadmau5 did reminds me of @davidscottjaffe…,” he tweeted.
Deadmau5 has contributed tracks to an upcoming Vita game, but his tweets didn’t mention it, so I can’t remember which. Sorry, Joel. ;)
The Vita’s out next weekend in Japan, and in February over here.
MXZ
Great, now i hate this guy i only just recently started noticing and enjoying.
sad times.
The Lone Steven
Sony must have been p*ssed when they heard that he had “lost” it. I imagine that he won’t be invited to the Sony xmas party this year for pulling a stunt like this. ;)
TSBonyman
What a douchebag.
easternjam
I enjoy his music, but he really is just a douchebag.
CrawFail
What a prick.
Guyers94
What’s with all the hate? I despise his music but this just seems like a joke to me, a bit of a laugh. Don’t know why he has a Vita in the first place but he hasn’t done anything warranting people demonising him like they are.
easternjam
For me, it’s because of the way he went about it. Posting about how he has a Vita and then convincing everyone he lost it and ‘getting’ his management to be on the phone with the certain cab company for hours only for him to say lol, joke. What was the point? Besides that though, I guess it got a few people speaking about the vita, maybe some who wouldn’t normally take an interest.
bacon_nuts
Why is he so popular with gamey stuff lately? Minecon, VGAs? Getting a Vita early…? Just because he has a silly face and plays music? I don’t get it..
Severn2j
I am unfamiliar with his work.