Sony has put up the advert that will be shown in Europe to bring awareness of the PlayStation Vita, which launches February 22nd. The tag line for the campaign is The World Is In Play.
“The campaign celebrates that PS Vita brings the world in to play and brings to life incredible experiences wherever you are connecting to gamers all over the world,” wrote Adam Grant, PS Vita European Product Manager.
So, a campaign focused more on the social side of the Vita and not much focus on the tech itself, at the moment anyway. Lucky for you we have an entire hub dedicated to all things Vita, so you can have all the information you need to be prepared.
Source: PlayStation Blog