The latest Xbox 360 user interface is a messy insult to gamers. It buries your games, pushes premium services and, if you’re connected to Live, flashes adverts at you for some of the silliest things. I’ve stopped buying Lynx deodorant in protest.
Well now, according to a report on Gamasutra, Microsoft has signed a deal that will see its ad partners increase in number and the adverts on its media streaming applications increase in frequency.
The “TV-like” ad spots will involve 15-30 second adverts, presumably unskippable, which roll on applications like their US Sports app ESPN, music streaming app Last.FM and music video app Muzo.TV. Still, at least we don’t already pay for those apps on Xbox Live through our Gold subscriptions… Oh.