Peter Molyneux Announces ‘Curiosity’ – Has £50,000 DLC

Peter Molyneux has announced his studio’s – 22Cans – first project, which is called Curiosity, and is the first of 22 experiments that 22Cans is launching,

Curiosity puts players in a room where the only other object is a black cube. The aim of the game is to break the cube down and find what it contains. It sounds simple enough, but Curiosity will revolve around social networking and interaction. There is only one cube, which every single player will be breaking down, as as time goes on fractures will appear on the cube which shows areas where players are breaking it down.


Before the cube is broken, stage 2 of the experiment will launch. 22Cans will make available some DLC, which will consist of different chisels. An iron chisel will cost 59p and will be 10 times as powerful as the basic chisel. There’s also the diamond chisel, which will cost £50,000 and only one will be available.

“It’s an insane amount of money. This is not a money-making exercise; it is a test about the psychology of monetisation.” said Molyneux.

Molyneux suggests that Curiosity is more a social experiment than a game. The diamond chisel could be bought by an individual or a group of players who want to have the greatest chance at breaking the cube. However, only one player will swing the final blow that breaks the cube and will discover what is contained within.

That player will then have to spread the news of their discovery, and the response will be measured by 22Cans, to see how quickly news of the discovery spreads.

The results from these 22 experiments will help shape the studio’s first full title, expected to release in 2014.

Source: New Scientist.



  1. Reminds me a little of the rather marvellous book: “Ready Player One”, in a slightly obtuse way.

  2. I was bored by the end of the second paragraph. Molyneux is missing the whole point here. Its just an arbitrary exercise in social media.

  3. I’d love to be the one to get the last blow (using a free chisel), and then just delete the program. No explanation to anyone to say what was contained… let them have an experiment 23 to solve it!

  4. Is this a joke? I can’t tell.

  5. I wonder what’s inside the cube….

    A very cool project!

    • Prabably 21 other smaller cubes placed inside one another like Russian dolls for their 21 other experiments

  6. Interesting idea – presuming this is going to be a facebook game or something? Ignoring the chisel bit, I’m intrigued as to how they get real-time co-operation on a single goal spread amongst limitless players. Maybe they’re going to have a window of opporunity where only 1 player at a time can attempt to smash the cube, and then that person reporting back to a forum on what they did and how they did it, and then the next person having a crack? Certainly not intruiged enough to actually pay money, but worth keeping an eye on.

    And Mugglemind has probably hit on precisely what will happen

  7. “This is not a money-making exercise.” Twat.

  8. I await news of Zynga’s Cubeville and ChiselTowers with great aplomb

  9. Hmm.

    Well, it won’t be on the Vita. Mr Molyneux isn’t excited by its possibilities from a designer’s point of view.

  10. The information inside the cube will tell that you’ve been ripped off.

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