Yesterday the viral marketing site for Ubisoft’s Watch Dogs issued another update on the game’s ARG-esque backstory, but it seems that somebody at the publishers (or the agency responsible for the campaign) got a bit mixed up between
CC TO and BCC in the email headers.
What happened? Email distribution lists went out with subscriber’s email addresses in plain sight rather than being, well, blind, which meant that now you know who else is keeping an eye on the game. And chances are someone will start doing “reply alls”…
It’s all so very meta, although we don’t think it happened to everyone on the list, it looks like the mistake was spotted before it got all the way through the alphabet.