Well this is rather odd and slightly worrying, it appears GAME are now charging for traditionally ‘free’ pre-order bonuses.
The pack contains a new skin for Optimus Prime and a couple of weapons.
Things get interesting when you study the wording of the GAME website: it does not say the pack is ‘Pre-order DLC’ but describes it as an ‘Exclusive Game Pack’.
I gave the GAME customer helpline a quick call and they confirmed that this is an ‘extra’ pack not a pre-order bonus, hence the higher price.
To confuse matters GAME are using an image from Activision that states the pack is a pre-order bonus and the official Fall Of Cybertron Facebook page are also posting that GAME are offering a the pack as a pre-order bonus rather than an ‘extra’.
We have contacted GAME for clarification, apparently they are a bit busy and will ‘resolve your query within 48 hours’.
By the way, the ‘Exclusive DLC’ is only exclusive until September 11th.