Speaking to VentureBeat, Buser said that this year’s E3 was “when we focused the value proposition of the membership on the notion that if you’re a member, you have access to an instant library of games.”
“That week of E3,” he added, “we saw a 2-times lift of new membership sales. It just skyrocketed.”
“It was a very conscious decision,” he said of the change to actually providing some games to subscribers, “but it’s also part of the evolution of the product. One of the great things about a digital business is that you can be very agile. You can respond to your community’s wants and desires.”
“If you do things that they don’t like, you can stop doing those things. If you do stuff they like, you can do more of that stuff. Gamers want games,” he said.
Of course, it’s not all about the gamers: Plus works for publishers just as much, as witnessed by the recent arrival of the first Borderlands game on the service just as the sequel was coming out.
“It’s a great opportunity for the publisher to get that IP out in front of all kinds of new people,” said Buser. “Some of the most active and vocal people on PlayStation Network are PlayStation Plus members, and a whole new group of people were exposed [to the Borderlands franchise] right in time for Borderlands 2.”
DLC, too, is a major factor in publishers giving out ‘free’ games, but with an all-time high in terms of renewals and satisfaction, it’s clear the gamers are more than happy.