Fergal Gara, Sony’s UK boss, has said the PS Vita will get a price cut, but it won’t be this year.
“We always aim to establish price cuts,” he said. “So the question is not so much if, but when. We won’t have an across the board price down this Christmas.”
Gara goes on to demonstrate some of the current bundles. “But what you will see us doing is work very hard with our retail partners to add value to the product to make it more compelling.”
Currently available bundles include a Wi-fi Vita and LittleBigPlanet for £200. “We will be working that very hard over the coming weeks as more and more software arrives,” Gara said.
And in terms of how the Vita is selling? “I’d say it’s done reasonably well, but I’m a sales guy and motivated by selling, so I’m never going to say we’ve done well enough.”
“What’s important is we’ve got great software now as we face into peak. We’ve seen it time and time again on Sony platforms and others’ platforms: when you’ve got great software you can give it a great push.”
(Slightly confused) TV adverts for LittleBigPlanet are currently airing.