It’s now enlisted the help of Allen & Co. and is apparently banking on an auction to shift the network. It’s expected that it’ll reach around $100 million. Break Media and SAY Media are both interested, according to rumours.
News Corp.’s other recent purchase and sales include Myspace, which is paid $580 million for but only managed to sell it for $35 million. IGN is in the top 500 websites in the world, according to Alexa, and is easily the biggest gaming site out there, massively dwarfing pretty much everything else in terms of traffic.
Just goes to show, eh?