Kris recently asked ‘What makes a good trailer?’ and praised the ‘Michael’ advert from Sony as a fine example of how to create a memorable advert.
Sony seem to be reprising the theme, first they gave us “The Reload” and now “The Arrival”.
The trailers are teasing the full reveal on October 23rd, the date that the U.S. was to get the new PlayStation store, however that has now been postponed and to be honest Sony would probably not spend huge amounts of money to create a live action trailer just for a store refresh, so what are the trailers for?
It looks like Nathan Drake is driving the vehicle and the previous trailer seems to reference inFamous so could these live action trailers be for PlayStaton All-Stars Battle Royale? Again, it’s an awful lot of money to spend on one game.
Perhaps, like the Michael adverts, these will be generic “Yay! PlayStation!” adverts or could they be something bigger? During a quiet post Eurogamer Expo pub chat we postulated that Sony could destroy the Wii U launch by announcing the PS4 a week or two before. They don’t need to give specs or details, just a logo and the web would go mad and Nintendo news would be buried.
We decided this would be an excellent strategy for Sony so probably the least likely. What do you think these teasers are for?
Source: YouTube
retro_
*mind
Kivi95
A new teaser http://www.youtube.com/watch?v=JFPLIoUxyl0&feature=g-u-u
hazelam
if that is All Stars, then it’s a bloody weird way to promote it.
the tone’s all wrong.
i don’t think this film noire-ish style fits with a lighthearted beatemup like All Stars.
Paulo Vinicius Radtke
Announcing the PS4 now, with a competitive price (that’d be a first), would most definitely have an impact on the WiiU launch. But it’d also reduce sales of the new PS3, which is exactly what Sony can’t afford right now. To destroy the WiiU launch, it’s best simply to point out that most WiiU launch games are already available in the bargain bin for the PS3 and that with a PS3 you can also play BluRay movies.
MUKARKAR
new video is ot, its crazy :/