HMV Forget To Shut Down Twitter Before Firing Staff

When you are in the delicate and rather sad business of firing lots of people, the last thing you really need is for a soon to be ex-employee to hijack your company Twitter feed and tell everyone what’s going on. Unfortunately for HMV, that is exactly what happened this afternoon.



“We’re tweeting live from HR where we’re all being fired! Exciting!! #hmvXFactorFiring” was the first tweet, followed by “There are over 60 of us being fired at once! Mass execution, of loyal employees who love the brand. #hmvXFactorFiring” and “Sorry we’ve been quiet for so long. Under contract, we’ve been unable to say a word, or -more importantly – tell the truth #hmvXFactorFiring”

Oh dear

This was quickly followed by a tweet which described how a superior was looking to shut down the Twitter account and, moments later, the previous tweets were deleted. The next couple of tweets explained the course of action from the mystery tweeter.

“Under usual circumstances, we’d never dare do such a thing as this. However, when the company you dearly love is being ruined and those hard working individuals, who wanted to make hmv great again, have mostly been fired, there seemed no other choice.”

A rather more serious accusation then followed, “These accounts were set up by an intern (unpaid, technically illegal) two years ago.”

HMV’s head of technology and games, Ewan Pinder, is one of the sixty to be made redundant – along with the company’s tablet PC buyers. MCV suggests that the games team is safe for the moment.

At the time of publication it now appears that the rogue tweeter has been silenced but #hmvXFactorFiring is the top trending hashtag in the UK. Administrator Deloitte has now confirmed 190 job losses across head office and HMV’s distribution network.

Source: Twitter/ MCV



  1. By the sounds of it is the one who ‘hijacked’ the account. Fair f**king play to her, I say.

    • I’m sure there used to be a like button here somewhere.

  2. Thats a shame for those losing their jobs. Glad they hijacked the twitter though.

  3. Someone give this person a job in PR right away

  4. Good on her. Always nice to see someone stick their head above the parapet and do what they feel is right.

  5. Let’s face it, most of us would want to do the same if we could access the company’s twitter if they were about to fire us. Although i suspect half of us would post dirty pictures and make rude jokes. ;) Wonder if anyone will get sued because of this? Also, a senior member of staff doesn’t know how to shut twitter? And he is in marketing where i expect Twitter is a part of the role nowadays. I don’t think i need to say more. Could have been worse, they could have used the account to severly damage HMV’s reputation by doing a Shopto(insulting customers, being generally rude etc.. was reported on here a few months back).

  6. Funny coincidence that the marketing guy said “how do I shut down twitter” and now twitter keeps going down.

    Good to hear the non-pr spinned version of events.

    • I guess he figured it out then.

      • lol made me laugh. Got a funny look off the missus!! :)
        Hope those affected get more work soon.

Comments are now closed for this post.