Vine, the Twitter-esque (and now Twitter-owned) micro-blogging service that relies on tiny loops of video rather than witty collections of characters, has still to find its place in the marketing schedules of most video game publishers.
EA have given it a massive boost today, though, with one of those teaser of a trailer thing that normally ends up on YouTube – it’s the usual Vine affair and sees EA attempting to break into another angle of social networking, one that can be just as viral as any other.
Straight from the video editing suite: Prepare 4 Battle – 03.27! This sneak peek now, more soon. (Please RT!… http://t.co/CANw5vb9iW
— Battlefield V (@Battlefield) March 18, 2013
The outcome? EA’s DICE-powered first person shooter Battlefield 4 will see a trailer on the 27th of March, although that much could have already been garnered from the Vine-linking Tweet. Indeed, at the time of posting the Tweet, barely 40 minutes old, had seen over 540 RTs.
Old habits, it seems, die hard.