By now, we should hardly need to warn you all to treat the following information with the usual degree of scepticism reserved for single, unnamed sources. There’s little accountability and certainly no guarantees with this one, but it’s a nice positive bit of chatter, if you’re a European console fan.
CVG is reporting, on the word of an unnamed source, that Europe is set to become a key battleground for the next gen console sales wars. The report suggests that Sony has gotten wind of a more urgent desire in the Microsoft camp to build stronger success on the continent and the Japanese company intends to fight fire with fire – even going as far as diverting resources for a timely Japanese launch towards Europe instead.
Worldwide sales figures are very close between the two current gen HD consoles but with Japan dominated by the PS3, it’s seen as safe by a Sony strategic team keen to protect their sales lead in a less safe region – Europe.
The Xbox 360 dominates US sales (around 40 million to the PS3’s 25 million) and the UK seems to prefer the Xbox too (8 million to the PS3’s 5 million) but continental Europe has historically favoured the PlayStation 3 slightly over the Xbox 360 so it is seen as a very “winnable” region by both platform holders.
This might be lent some credence by the timing of the next gen Xbox reveal, next Tuesday. It’s at 10AM local time, which puts it in the small hours of the morning for Japan but smack in the middle of prime time around Europe.
With Microsoft seemingly keen to make a tempting pitch to Europe, Sony is understood to be reluctant to allow them another headstart in the region. So, it’s unaccountable information but it seems to make a degree of sense to me. Of course, that could just be the optimist in me.