Advert Confirms PS4 Launch In The UK This Year


“Now is the time, the world’s greatest players are going to entertain, create and amaze on the ultimate stage. This year a new generation will push the boundaries of play and share in moments of wonder. This year players will become legends.”


That is the text from a full page advert hidden in the sports section of today’s Metro newspaper. As PlayStation sponsor the EUFA Champions league then the text could refer to the “players” from football teams but you could also read this to mean “gamers”, very clever Sony.

The advert also states “PS4 Coming 2013” at the bottom.

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  1. I wonder if it will be released alongside the timeframe of Battlefield 4; what with them stating a release at the end of October? Just in time for the start of present buying… now for the cost :)

  2. Must admit that I have a stash of cash sat ready and waiting for a launch day bundle of an embarrassingly large size. Roll on PS4!

    • ha ha, me too. I can’t wait.

    • Buy me one too then! :P

    • It’ll be coming straight out of my wages so there will be less frequent visits to the pub that month. The PS4 may just end up saving my liver!

      • It Only Does Everything!

      • Nicely done Death Avenger

      • Haha, I have the same strategy. I won’t be going out much that month but with a new PS4, why would I want to?

    • Add me :) Saved money for ps4 since they announced it.

      Along with pretty much most launch games exclusive and otherwise.

      Now to find the time to play it.

  3. Feels very odd, after covering the specualtion for actual years, it’s going to be on shelves in a few months.

    • Don’t be sad, there’ll probably be some interesting next-gen rumours for the PS5 and XBox Two around Christmas.

  4. So it’s almost certain that an ad will air during the Champion’s league final?

  5. Hope this isn’t a recent decision in light of the Xbox One reveal… they don’t have much to worry about at the moment but they could have moved it forward to steal some fans who are clearly a little disgruntled and on the fence.

    Long as they don’t pull a Dreamcast and release it without telling the shops lol.

    • The consensus has been a worldwide release this year since before the Xbox One conference anyway.

  6. Yep I saw this today on my way into work and my jaw nearly hit my lap. This is surely a confirmation. Just a few months then.

    Ruddy heck.

    • Same here. It’s now real! Like the birth of your first born but more important and it’ll last longer.

      We contacted SCEE for official comment. Brilliantly, it had this to say, “We announced at the PlayStation Meeting event on Feb 20th that PS4 would be coming in 2013, the adverts are simply re-stating that message. More information about PS4 and all PlayStation platforms will be announced at E3.”

      • I gave birth a little while ago to my chicken tikka I had last night but comparing that to the PS4 conformation just isn’t right.

      • “Same here. It’s now real! Like the birth of your first born but more important and it’ll last longer.”

        Brilliant! It’s also cheaper in the long run.

  7. I’ll make sure to put aside a stash of moolah. This is great news, I’m guessing it goes for the rest of Europe too.

  8. Great tactic using the commuter rag, usually read by most on the train to avoid interaction and pleasantries. :P
    I bet that ad brightened up your Friday commute TC ;)

    • Most definintely my friend. I had a massive smile after spotting it.

  9. Can’t make out if the advert it referring to “players” or “gamers”. Either it will be legendary as the German’s destroyed all teams in their way.

  10. Great spot. Where is the TSA watermark though?

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