Mountain Dew And Doritos Team Up To – Oh, No. No.

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I’ll be honest, I wasn’t quite sure this was real. But it is – apparently – and as I sit here in the E3 media room waiting for Microsoft’s conference to kick off, I find myself at a little bit of a loss for words as to what to write.

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So, yeah, here are the facts, such as they are: Mountain Dew (the drink) and Doritos (the crisps) are teaming up to provide an ‘unprecedented experience’ through what they’re calling the ‘biggest gaming promotion in brand history’.

“Gaming fans in the U.S. will soon be able to experience the next level of play thanks to the biggest gaming promotion in Mountain Dew and Doritos brand history,” says the press release.

“This fall, celebrating a new generation of gaming, the Mountain Dew and Doritos brands will give fans the opportunity to get their hands on THOUSANDS of Xbox One consoles, the all-in-one gaming and entertainment system.”

“The Mountain Dew and Doritos brands are going to reward gamers in the biggest way possible this year with a variety of opportunities to get their hands on the new Xbox One,” said Xbox mouthpiece Major Nelson.

“We’ll be sharing more details throughout the summer, but rest assured that DEW and Doritos are creating something that is truly befitting of our epic new generation hardware.”

Sources: Dew And Doritos official website, GAF.

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28 Comments

  1. What kind of gaming experience is gonna be profoundly new thanks to Doritos!? “Oh man, now I can snack whilst playing a game! Revolutionary!”

    Sponserships aren’t exactly new but man, this is a buzzkill.

  2. It’s probably the best way to get the word out there about the new Xbox, although hopefully anyone with half a brain and an internet connection will find out how much MS are screwing gamers over with the X1.

  3. That’s amazing. Genuinely amazing. I am amazed they even considered this.

  4. And for Europe……

    IRN-BRU and Pork Scratchings….

    seriousily MS, lower than a snakes belly are thy standards at the moment.Sad, sad times for the industry.

  5. Wow. Just wow.

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