Microsoft Defends Xbox One Price, Say They’re “Over-Delivering Value”

Tuffcub 66 Comments

Microsoft have been discussing the new Xbox One on Bloomberg TV and have defended the higher price of the console when compared to the PlayStation 4.

The Xbox One will cost £429, the PS4 will cost £349.

“It’s a lower number than some of the analysts had forecasted,” said Microsoft’s Xbox boss Don Mattrick. “We’re over-delivering value against other choices I think consumers can get.”

“Any modern product these days you look at it [and] $499 isn’t a ridiculous price point. We’re delivering thousands of dollars of value to people, so I think they’re going to love it when they use it.”

I am not quite sure how Xbox One ‘over-delivers’ when compared the to PlayStation 4 especially when you consider that it has slower memory and more restrictive DRM.

Perhaps he is referring to the fancy wave-at-your-telly stuff.

Don concluded,  “We’re really making the living room your center of fun for your family.”

Source: Bloomberg via Gamespot.

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66 Comments

  1. is there a direct email for the execs at ms, because i think they might find this useful.

    http://dubbmx.com/wp-content/uploads/2011/08/2011-08-06-18.47.59_Frodsham_Cheshire-West-and-Chester_GB.jpg

    ^_^

    this PR is starting to sound increasingly desperate.
    it’s like watching a politician that campaigned on “the defence of marriage” who just got caught having an affair.

  2. “We’re over-delivering value” is a really bad choice of words. Is their PR really that bad?! That almost implies that when you buy the Xbox Juan (not that i will) they’re actually doing you a favour and you’re indebted to them. That’s how it comes across to me anyway. Embarrassingly terrible PR.

  3. MS must be going through that haystack they took delivery of prior to Xbox One P.R campain at a fair rate, all i hear is more and more clutching at straws here.

    Coming in at less than the figures some number crunchers expected you to, does not=VFM, espically when your serving up a box using similar off the shelf PC parts, but older, slower Ram and less powerful chipsets elsewhere.

    Kinect 2, higher spec i think than PS4 camera, but by including it in the standard package, you’ve just priced yourself out the game somewhat, a situation made far worse as your trying to sell a ‘product’ to Xbox+360 owners like myself, who clearly told you this generation we wanted nothing to do with the wretched creation.

    Yes, this gen PS3 was more expensive and Sony’s P.R handling of thsat was an utter fiasco…it’s being sold too cheap..it’s like an expensive meal…customers will take a 2nd job to pay for PS3 etc etc,Utter cobblers of course, but…i could see why price was so high:It used the then new and expensive Blu-ray technology, where as 360 used older, existing DVD drive, it had custom chipsets, SPU’s and what have you, this gen, it’s basically PC componets all round, plus launch PS3’s played PS2 games, Xbox One is’nt B.C.

    Also, MS you really need to get this clear:Speaking as an Xbox Live Gold member, when i see the dash riddled with adverts, i do not think, gee, this is great VFM, i’m thinking…why are they charging me, when they are clearly raking it in from the advertising revenue?.

  4. It matters not whether you believe you’re over delivering value, if your core consumers believe that value isn’t truly being targeted at them. Also with money the way it is at the moment, although people appreciate the fact that both MS and Sony have kept the price point of games (in the face of inflation and the rise of things the CPI/RPI), people will still look at the price difference and that will be a major factor in purchasing decisions, particularly those who aren’t followers of gaming and tech news.

    At the moment, Microsoft is not selling the Xbox One to early adopters (who ultimately will spread the word amongst their friends and colleagues) on why they should a) buy your machine over your competitors and b) what value is provided in that extra outlay (and I’m not talking about an occasional value like Kinect games, but value that they see every day, every time they play a game).

  5. the arrogance continues. I will keep posting this comment until they stop giving these interviews

  6. I actually quite enjoy lately rolling into to work, firing my mac up and logging on to the Sixth Axis every morning to find out what brilliant one liners the Microsoft team are coming up with everyday.
    It’s like they shoot themselves in the head everyday then grow another one over night.

  7. PR teams abusing the English language at one buzzword at a time

  8. Since when is it about the price?
    Microsoft are so being blinkered about the real issues of xbox one that it’s becoming quite incredible to witness.

  9. I didn’t realise that consumers loved jumping through hoops and ending up with a console taht refuses to play games if their net goes tits up or can’t even play it if they are not in a country supported by MS. Silly me. Oh wait, they hate it and a lot of people are changing their minds about preordering an X1 as well as MS digging themselves a deeper hole.

  10. It’s a ridiculous marketing strategy – families gathered round the TV in the 1970s, now everyone has their own screen – mobile, tv in bedroom, laptop. Why are they targetting people who don’t exist, the family who sits down every evening to play a jolly video game?

    Stupid.

    • Actually, we do all sit down and play together, but it has to be the right game, it’s nothing to do with consoles. It could be Baulders Gate on the PS2, LBP, Sports Champions, Rayman on the PS3 etc… And we watch certain tv programs together, Modern Family, things like that. But that’s already taken care of by the Sky+ box, and we never watch live tv, it’s always at a convenient time for all of us…

      As I’ve said before – The XBone offers me nothing.

    • So you set up your Juan in the living room… ”the centre of fun for your family”. What happens if your 15 year old wants to play the latest Call of Duty online with his mates? Do the whole family have to sit and watch? Do you send the younger members of the family to bed early because it’s too violent for them? Do you buy a second Juan for the bedroom? MS really don’t have a clue do they?

      • A second Juan could be a possibility as I have a feeling a lot of Juan’s may be up for adoption after Xmas when a lot of parents without broadband buy one for their kids only to discover their kids are in tears as they can’t play it. I can see this being on the news… 1,000s of Kids Christmas’ ruined.

      • Got a child you don’t like buy em Juan lol ;D

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