Take-Two are looking to turn not only GTA, Borderlands and BioShock into “permanent franchises”, but Red Dead too, according to their CEO.
Speaking at Take-Two’s Q1 earnings results, CEO Strauss Zelnick spoke about their goal for the future – their aim “to try to create permanent franchises,” going on to say that this was their “unique goal in the industry.”
Our competitors do not see it that way. Our competitors’ view is that our franchise will have a certain life, and at the end of that life, you move onto the next thing, so you better make hay while the sun shines. Our view is to the contrary. The best franchises are permanent franchises.
Outside of our business you can look at James Bond, for example. And it’s been our goal not just to preserve and grow the Grand Theft Auto franchise, but also to build other franchises that we think can be permanent, whether that’s the Red Dead franchise or the Borderlands franchise or the BioShock franchise or others, Civilization, for example.
It’s a good goal, and one that has certainly been successful with these franchises before, creating not only popular but critically acclaimed titles that we often see in among Game of the Year picks.
A next generation Red Dead game – after the success of Revolver on the PS2 and Redemption on the PS3 – would be highly welcomed. They clearly know the strength of their franchises, also announcing that BioShock Infinite and Borderlands 2 had sold four and seven million units respectively.