King, the developer behind successful title Candy Crush Saga, has trademarked the work candy. However before you think King can now go after sweet manufacturers this trademark refers to apps, and apparently clothing, which still affects a number of small time developers. A quick search on the Google Play Store alone brings up a few hundred titles containing the word candy.
However King has released a statement regarding the trademark saying the company won’t go after every instance of where the word is used, but will go after those it feels are infringing on its intellectual properties. On what criteria this will be judged hasn’t been fully explained.
Letters have also been alleged to have been sent out to different developers whose own apps contain the offending word. It will be interesting to see what affect this has on already released games, including ones that may have released before Candy Crush Saga.