Sony has announced a new TV service called PlayStation Vue, and has confirmed that it will be cloud based. The service will allow people to watch catch-up and on demand programming, with Vue storing episodes of the most popular shows for three days after they have aired. Sony also states that Vue will have a smart search function that adapts to your viewing history, and by doing so recommends shows based on that. If you tag a show as a favourite Vue will make sure you have access to all the episodes that air within a 28 day period.
Sony’s Andrew House had the following to say.
“Everyday TV is about to become extraordinary with our new cloud-based TV service, PlayStation Vue. PlayStation™Vue reinvents the traditional viewing experience so your programming effortlessly finds you, enabling you to watch much more of what you want and search a lot less. PlayStation™Vue brings the best of live TV and a robust catalog of the latest content, always keeping you connected to what’s popular, new and trending. Today’s announcement builds on the historic success of PlayStation®4 and demonstrates what our company is capable of when we embrace disruption and stay true to gamers.”
The thing is though that Sony would have to price this very well, and get exclusive shows that no one else has. Vue will be competing with the likes of Netflix and Amazon Prime. It will have to go up against those, as well as the likes of ITV Player, Demand 5, BBC iPlayer, and 4OD, Virgin Media, and Sky. It’s all well and good to say that Vue will learn from your viewing behaviour, but other services also do that. Plus the three day limit would be behind things like iPlayer and Demand5 for example, free services that store some shows for up to 28 days. Sony’s entering a market that has a lot of alternatives already.
There will be an invite only beta in North America for PS4 and PS3 owners in November, who will be able to to gain access to Vue. Non Sony devices like iPads will also get a look in. Vue is set to launch in early 2015. Sony also released a list of partners that have signed up to the Vue service.
- CBS – At launch, PlayStation®Vue will offer the live linear signal from CBS Television Network’s owned-and-operated TV stations in select leading markets in addition to on-demand prime-time programming.
- Discovery Communications – Discovery Channel, TLC, Animal Planet, Investigation Discovery, Science, OWN: Oprah Winfrey Network, Discovery Family Channel and 11 more brands.
- Fox – Fox Networks Group’s portfolio of national entertainment programming services, including – FX, FXX, FXM, National Geographic Channel and Nat Geo WILD. Additionally FOX Sports’ national and regional programming services – FOX Sports 1, FOX Sports 2, BTN, Fox’s regional sports networks, including YES Network and Prime Ticket. The agreement also covers Fox’s owned and operated television stations.
- NBC Universal – All local offerings from NBC, Telemundo and regional sports networks as well as Bravo, CNBC, E!, NBCSN, Oxygen, Sprout, Syfy, USA Network and more.
- Scripps Networks Interactive – HGTV, Food Network, Travel Channel, DIY Network and Cooking Channel.
Viacom – BET, CMT, Comedy Central, MTV, Nickelodeon, PALLADIA, Spike, VH1 and more.
Pricing and subscription packages, which will be monthly contracts, will be announced closer to launch.
Source: Press Release