China is a market that many companies want to crack. After all it is the most populous nation on the planet, and also the world’s second biggest economy. Sony has decided to start its attempt by officially launching both the PS4 and Vita on January 11th 2015. Price wise those in the Chinese market will pay 2,899 RMB for the PS4, while the Vita will be 1,299 RMB. Sony has already established partnerships with various studios in China.
Andrew House said of the move:
“We are delighted that we are able to fully launch our business in China, which is a market with great potential. We look forward to delivering exciting software, convenient services and entertainment experiences only possible on PlayStation to the many gamers in China.”
Some exclusives made by Chinese developers have already been announced and these are King of Wushu, Mr Pumpkin’s Adventure and One Tap Hero. No idea on what kind of games those will be and if we’ll see them launch worldwide. As the Chinese market opens up we’ll hopefully see a raft of new franchises come out from the country but new developers.