Google Press Play On YouTube Gaming

Google has wanted to get a piece of the game streaming market for a while, and the company was thought to be interested in buying Twitch to fulfil that. That was until Amazon turned up with $970 million and bought Twitch before Google could. Of course Google wasn’t going to give up that easily, and today that has been proven thanks to the announcement of YouTube Gaming.

YouTube Gaming has been set up as a direct competitor to Twitch’s grip on the market, and at launch will be available through the web & a dedicated app on both Android and iOS devices. When browsing YouTube Gaming you’ll be able to subscribe to specific channels, or find content based on specific games. Based on your likes and subscriptions other games will be recommended to you to check out too. The official site contains a bit of a nostalgia trip, as well as a button so you can be notified when YouTube Gaming launches officially.


Update: Twitch responds to this recent development.

Source: Twitter/YouTube Blog



  1. Hmm. Until now, Youtube has really only been centre for lets plays and commentaries, while Twitch has the market captured for live streams, especially for eSports. So it’s difficult to see how this will turn out.

    While most viewers are loyal to the content creators, I can see youtube gaming becoming the one stop shop for streaming if they offer more money to streamers.

    • Although, I can’t ever see Youtube gaming being the birthplace of something as innovative and popular as Twitch Plays Pokemon. Google will control it heavily as they do with youtube.

  2. Quality response from Twitch there.

  3. I don’t know what #kappa means but it was a common insult when I was younger.

    It could do well depending how many strict rules google come up with.

    • States this on Urban Dictionary:

      The main symbol/emote of It represents sarcasm, irony, puns, jokes, and trolls alike. If you see this term used outside of, then this is not the correct definition. Usually used at the end of an ironic or sarcastic sentence. Sentences that contain a Kappa should not be taken seriously. If you search “Kappa” in Google you can see what the emote looks like, and why it is used as it is. Sentences that use Kappa do not always have to make sense.

  4. What’s the point of Youtube doing game streaming if they’re just going to delete all the channels for violating copyrighted content claims.

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