Google has wanted to get a piece of the game streaming market for a while, and the company was thought to be interested in buying Twitch to fulfil that. That was until Amazon turned up with $970 million and bought Twitch before Google could. Of course Google wasn’t going to give up that easily, and today that has been proven thanks to the announcement of YouTube Gaming.
A new player has entered the game. pic.twitter.com/mV5YqHiG0K
— YouTube Gaming (@YouTubeGaming) June 12, 2015
YouTube Gaming has been set up as a direct competitor to Twitch’s grip on the market, and at launch will be available through the web & a dedicated app on both Android and iOS devices. When browsing YouTube Gaming you’ll be able to subscribe to specific channels, or find content based on specific games. Based on your likes and subscriptions other games will be recommended to you to check out too. The official site contains a bit of a nostalgia trip, as well as a button so you can be notified when YouTube Gaming launches officially.
Update: Twitch responds to this recent development.
— Twitch (@Twitch) June 12, 2015