The recent PC Gamer Weekender had some rather ill judged adverts in the toilets for Square Enix’s upcoming Hitman game. Both the ladies and gents toilets had images of large trails of blood spilling from underneath the cubicles, and pictures of the ladies loos were tweeted by @graceblaise.
“Hitman adverts in the girls’ toilets. Not sure this is what they were going for…” she tweeted. The obvious connotations of ladies, toilets and blood seem to have passed by Square Enix.
Source: Twitter
Stefan L
Good grief…
Jones81
This was a BAD idea, period. At least the starter pack doesn’t cost much more than a tenor though
kjkg
This made me laugh…. a lot.
bunimomike
A period-period joke. Touché.
Starman
The lame “we hired a 3rd party advertisement firm” passing the buck apology can’t be far away.
TSBonyman
All i know about the new Hitman game is that there is going to be a steady flow of episodic content.
Ferrick
I wonder if anyone at sqeenix was like, “Well it would be sexist if we didn’t out them in the ladies toilets, too…”
The Lone Steven
Errrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrrr………….
The award for dumbest marketing thing goes to……….
HITMAN! For What the ***!? marketing.
Amphlett
Got you talking about the marketing and mentioning the game though…