HTC has confirmed that consumers in the UK will have to pay £759 plus postage + packaging from today due to the recent changes in the valuation of the Pound. The value of GBP dropped heavily following the EU Referendum in which the nation voted to leave the organisation. At the current rate £1 is worth approximately $1.32/€1.18. Compared to the day before the referendum results when a £1 was worth approximately $1.49/€1.30 the price change is understandable as HTC looks to recoup losses that may have occurred.
HTC continuously monitors and adjusts pricing to ensure we are providing our customers with the best value possible. Due to recent currency valuation changes and the current value of the GBP we are adjusting the price of the HTC Vive in the UK to £759 + P&P…We are committed to providing the best possible VR experience with Vive and would like to thank our UK customers and partners for their continued support.