Poll suggests 70% of European gamers are not interested in game streaming

A new poll conducted by Ipsos MORI’s GameTrack for GamesIndustry.biz has found that just 3% of gamers in the UK, France, Spain and Germany were ‘very interested’ in a Netflix-style streaming service for video games. 70% of the respondents were not interested at all in a streaming service.

UK players were the most interested in such a service with the Germans the least bothered, with 31% of those who were surveyed saying there were very happy to continue buying games in boxes from stores. Half of those surveyed had a television service subscription, such as a Netflix, so it’s not that they are anti-streaming, just that they are not interested in streaming games.


You might think that many people were worried that that internet connection might not be fast enough to handle video game streaming but that doesn’t appear to be the case, 43% believe their ‘internet connection is fast enough to stream games’. What did worry those surveyed was their internet connection dropping out completely whilst streaming, with 45% of respondants from the UK saying this was cause for concern.

Sony’s streaming service PlayStation Now has been running for many years and has a small subscription base but at present is the market leader. Microsoft are about to enter the market with xCloud, and of course we have Google Stadia launching later this year.

Interestingly, more gamers said ‘I would be more interested in a streaming service if I could download content to my hard drive’, which kind of defies the point of a streaming service but is how PlayStation Now works, at least for certain games.

Are you interested in any of the forthcoming streaming services, or do you use PlayStation Now? Let us know in the comments!

Source: GI.Biz

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News Editor, very inappropriate, probs fancies your dad.


  1. Read the headline and thought this was ‘people don’t give a crap about twitch streamers’. I consider myself one btw.

    In terms of streaming games like stadia and ps now I’m very much in that worried bracket about internet crashes or not keeping up with frame and graphic drops etc . I like my physical stuff and if downloading games from Xbox or ps store are anything to go by then it’s not a very money friendly source either.

  2. That still leaves 15% who are interested, and another 15% who are already doing it or don’t know if they’re interested or not. (Why do they always leave those “don’t knows” in??)

    So 20+% in total. Which is a lot of potential customers. Somewhat more than the number of PS Now subscribers, but Sony barely promote that (although claim they will be from now on)

    How are so many people worried about their connection dropping though? Who are they with that gives them such a bad connection?

  3. I’m not particularly interested in streaming, but I am more interested in the subscription aspect similar to EA Access, uPlay Plus etc. The only issue is soon enough you’re shelling out loads just to access each publishers catalogue.

  4. Game streaming is the new VR. They’ll all try and push it for a couple of years and then it’ll be quietly forgotten about.

    • You might be partly right comparing it to VR, but for the wrong reasons.

      They both (currently) have a lot less people using them than traditional console gaming. By the end of the year, Sony should have 100m PS4s, 5m PSVRs and maybe 1m PS Now subscribers (if they really start pushing it).

      Which might sound a bit poor, but how much money are Sony making from them? If you can afford PSVR, you’ve probably got enough money to buy a load of games for it. It does seem that the attach rate for PSVR games is quite high. Even enough to get a game to number 1 for a week. So that’s loads of money for Sony.

      And PS Now is making them anywhere from £5 to £13 a month from close to 1m people. (£13 being the normal monthly cost, £5 being the recent Days of Play cost). For something that’s either costing them less than that to run, or which will eventually cost less than that once there’s enough subscribers.

      So compared to the PS4, both PSVR and PS Now are doing badly. But it’s all money for Sony, the number of users is slowly increasing, and there’s no real reason to abandon it.

      And we’ve got a PS5 coming next year, so even less reason to abandon it. A PS5 that can play all the PS4 VR games with the current headset, with the potential to patch games to run even better? While at best MS might let you use some PC headset (but probably not the most popular ones) with the next XBox. Or they’ll probably just not do VR at all and claim they’re just concentrating on games and nothing else, after the disaster of the XBone launch.

      VR and streaming aren’t going anywhere. They’ll be a niche market for a while, but that doesn’t matter. And technology will eventually improve to eliminate some of the issues people seem to think are massive problems. VR is enormous fun despite the limitations (in some cases, because of those limitations – most fun I’ve had in VR lately is a game that looks pretty poor, but is great fun because all the effort has gone into the game, not trying to make it look great). And streaming works well generally, but some people might struggle due to a crap internet connection. Which isn’t going to be the case forever. Unless you live up a mountain or somewhere and your nearest neighbour is a sheep.

  5. I think it is impossible that streaming could ever have parity with a local machine, and I will always prefer the better experience. I also like owning physical copies.

  6. My main problem with streaming is that you do not own your games. I like knowing that my collection of games belongs to me and me alone. Games are experiences like no other and as gamers we get attached to those fond memories. Meanwhile streaming seems soulless. Its something I would probably use on a bus once and go right back to playing on the switch.

  7. I’m not interested in game streaming either, as my streaming experience in general is quite horrible. Netflix couldn’t get their service running halfway reliably on my devices during a test month (and their support is a joke), when I stream E3 or football matches, quality is very mixed, even internet radio is just ok, but not much more. Spotify is about the only service that works, it seems.

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