PlayStation are total hep-cats and down with the kids for sure as they have announced that rapper / producer Travis Scott has joined PlayStation as a strategic creative partner. Totally tubular!
“Travis is an artist who is incredibly innovative, constantly surprising, and continues to push boundaries, very much like the PlayStation brand – so we think this is a perfect fit. When we embarked on this collaboration, the most important thing was to keep it as open as possible, to allow space to explore interesting, creative ideas,” said Eric Lempel
Senior Vice President of PlayStation Worldwide Marketing.
“Travis’ deep knowledge and fond memories about PlayStation as a brand, our products, and games will inspire his work with us from start to finish. He is an amazing creator, and we strive to work with the best creative minds inside and outside of our industry to continue to surprise the world in a way that only PlayStation can.”
Right on Eric! Schwing!
“I’m really looking forward to being able to showcase everything that Cactus Jack has worked on with Sony and the PlayStation team,” adds Travis. “Most importantly I’m excited to see how the PlayStation fans and family respond, and I look forward to running some games with everybody very soon!”
Totes amazeball news, I am sure you cool kids will agree. In case you are like, totally uncool, and don’t know who Travis is, here is is hit song “Sicko Mode” in which he raps about ‘hos’ and taking prescription drugs whilst surrounded my lots of women in their underwear jiggling their arses at the camera.
I’m sure that’s exactly how PlayStation should be represented.
Source: PS Blog