Official: Xbox Elite Drops to £199

Rumours yesterday, fact today – the flagship Xbox 360 console is now under £200, we’ve just had the press release through, thus:

Xbox 360 today, it says, invites you to experience more fun, more entertainment and more ways to connect with friends and family at an even better value. From August 28th 2009 an Xbox 360 Elite console will be priced at only £199.99 estimated retail price (ERP). And with 120GB of storage, there’s plenty of room for your favourite games, movies and more from Xbox LIVE.

Xbox 360 puts all your entertainment in one place so you can play games, watch movies, listen to music and coming this Autumn, watch live TV via Sky Player, Sky’s Online TV service as well as being able to enjoy music with LastFM and be part of the social collective with your Twitter and Facebook, all from your Xbox 360.1 And, as announced earlier this year, the Xbox 360 bought today will work in the future with “Project Natal” the controller-free gaming experience.

“With the Christmas season right around the corner, it’s another opportunity to put the consumer centre stage with entertainment and games that everyone will enjoy,” said Neil Thompson, Senior Regional Director ,Entertainment and Devices Division, Microsoft UK and Ireland. “We have a goal over the next 18 months to deliver value with amazing content and rich interactive experiences in the living room.”

It’s now £159.99 for Xbox 360 Arcade, the Xbox 360 Pro with a 60GB hard drive is to be phased out.