EA has announced that Lionel Messi has become the global face of the EA Sports FIFA franchise. Starting with FIFA Street next year, Messi will “become the cornerstone of marketing and advertising campaigns, featured on packaging, and utilized in social media activities”.
Messi had the following to say:
“I want to be part of the team behind the best sports football game in the world and be associated with the great EA SPORTS name. EA SPORTS is a brand that shares my values of creativity, excellence and social responsibility.”
Matt Bilbey, Vice President and GM of Football, EA SPORTS was full of praise:
“Our FIFA franchise is the number one selling sports videogame franchise in the world, and Lionel Messi is the number one player in the world, so this agreement is a true partnership of superstars.”
Source: Press Release
iAvernus
Messi really speaks like that? lol sounds like his manager.
hazelam
sounds like it was written by somebody in the pr department at ea.
BigCheese
I want a cover with Robin van Persie, Jack Wilshere, Thomas Vermaelen and the mighty Alex Song on the front!
This was inevitable, after he disappeared from PES, I mean, it makes sense for the best game to have the 5th best player in the world (Below those 4^, of course)