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SCEE On The New PS3: We Don't Set Pricing

Up to the retailers, apparently.


It's new. But what's the price of it?
Sony’s brand new PS3, which we revealed at 5am this morning, has seen many sites (including us) trying to figure out the pricing from the Euro and Dollar equivalent.

However, SCEE (Sony’s European branch) have been in touch with TheSixthAxis this morning to point out that they don’t set pricing – or, at least, they haven’t set an RRP.

“With regards to price, we no longer set an RRP, instead, that will be dictated by individual retailers themselves,” says the statement. “In terms of the overall hardware offering, we’re adding value (referring to the boosted hard drive size), and via a large selection of individual hard & soft bundle packs, such as FIFA 13, Assassins Creed 3, and Wonderbook: Book of Spells etc. on the run up to Xmas and beyond.”

We had estimated the price to be £240 for the big 500 GB, and £185 for the 16GB flash version. These, then, will be subject to change as and when retailers set their prices.

The FIFA 13 / 500 GB bundle will be exclusive to GAME in the UK, available from September 28th.

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20 Comments
  1. hazelam
    Member
    Since: Feb 2009

    translation.

    “the ‘it’s the retailers fault’ excuse seemed to work out for nintendo so now we’re trying it.”

    Comment posted on 19/09/2012 at 09:01.
    • Greg Aldridge
      Team TSA: Writer
      Since: Oct 2008

      Actually, take it up with the European Commission. They fined Nintendo in 2002 for collusion with suppliers to set the price of consoles across Europe. As a result Nintendo no longer set a European RRP so that they can avoid similar allegations in the future.

      It’s probably not too much of a leap of faith to assume that Sony also learnt from that which is why we get woolly MSRPs (Manufacturer’s Suggested Retail Prices) instead of RRPs (Recommended Retail Prices). Though the difference between the two is somewhat subjective.

      Comment posted on 19/09/2012 at 10:46.
      • hazelam
        Member
        Since: Feb 2009

        reading up on that it seemed to be more about controlling the import of consoles from other countries where prices are lower.
        like refusing to stock retailers that sold across borders

        “Evidence shows that Nintendo had made arrangements with seven EU distributors to prevent parallel trade from low-priced to high-priced countries. The companies made intensive efforts to find traders that allowed parallel exports. Such traders were sanctioned by being given smaller shipments or by a complete boycott.

        Restrictions of parallel trade are strictly prohibited under Article 81 of the Treaty Establishing the European Community (EC Treaty), which forbids any agreements or concerted practices which may affect trade between the Member States and prevent, restrict or distort competition within the EU’s common market.”

        how does that affect their ability to set the rrp?

        i don’t know if it does, all i know is, this “retailers set the price” thing seems like passing the buck to me.

        Comment posted on 19/09/2012 at 11:43.
      • Greg Aldridge
        Team TSA: Writer
        Since: Oct 2008

        Nintendo, with the aid of their distributors tried to enforce a Europe-wide price for their consoles. (Otherwise we’d all be buying our consoles from somewhere like Albania as they’d likely be cheaper than in the UK, France or Germany)

        They were fined for it.

        Hence they no longer try to set or enforce a European RRP so they cannot be accused of such practices again. Their policy since has been to allow retailers to set whatever price they want, with Nintendo just essentially setting the ‘trade price’.

        If you want to see taking steps to avoid potential further prosecution as “passing the buck” because it suits your world view better, fine.

        Comment posted on 19/09/2012 at 12:18.
  2. TheDeathAvenger
    Member
    Since: Forever

    I thought it was 12GB flash?

    Is the point in no RRP basically an attempt to get retailers to battle it out and on the whole reduce the prices they’re charging?

    Comment posted on 19/09/2012 at 09:17.
    • plutoniumdragon
      Member
      Since: Dec 2008

      Seems eminently sensible – Sony need the sales and as long as it’s not sold as a loss-leader by the big 4 then everyone wins.

      Well we’d still win if it was, but other’s would lose out, obviously :)

      Comment posted on 19/09/2012 at 09:38.
    • Greg Aldridge
      Team TSA: Writer
      Since: Oct 2008

      Re RRPs, see my reply to hazelam above.

      Comment posted on 19/09/2012 at 10:49.
  3. Taylor Made
    Member
    Since: Oct 2011

    I will buy it from who ever is selling it the cheapest that simple.. So let the battle begin, my money is on amazon to do it the cheapest, GAME the expensivest.

    Any bets lol

    Comment posted on 19/09/2012 at 09:22.
  4. XisTG
    Member
    Since: May 2010

    Just read the RRP in euros on their blog. And it’s mental: they suggest the 12gb model will cost 230€, only 5€ cheaper than the current 160gb one.

    Comment posted on 19/09/2012 at 09:29.
    • Greg Aldridge
      Team TSA: Writer
      Since: Oct 2008

      Note that on the EU Blog they don’t call them RRPs and just say “around €299″ and “around €229″.

      Comment posted on 19/09/2012 at 10:49.
      • XisTG
        Member
        Since: May 2010

        indeed :)
        let’s just hope for it to be cheaper. that and the mount bracket.

        Comment posted on 19/09/2012 at 14:24.
    • cam the man
      Member
      Since: May 2009

      Is there a price for the 250GB HDD peripheral for the 12GB model?

      Comment posted on 19/09/2012 at 13:11.
  5. blarty
    Member
    Since: Apr 2011

    GAME exclusives?! Again!?…. have the people who took over from the shambolic business practices of before not learned anything?

    Comment posted on 19/09/2012 at 09:29.
  6. XisTG
    Member
    Since: May 2010

    And apparently it needs some kind of add-on for an external HDD…

    Comment posted on 19/09/2012 at 09:30.
  7. Bilbo_bobbins
    Member
    Since: Jun 2009

    This could work for them, but it could also not. IF it becomes popular then competitive pricing from retailers could push the price down. But then, if its in retailers hands, the price could stay artificially high.

    Really, Sony should of put a RRP on it personally, otherwise everyday christmas buyers will get totally confused by the pricing and various models.

    Comment posted on 19/09/2012 at 09:41.
  8. JBoo
    Banned
    Since: Oct 2011

    This comment is hidden.

    Comment posted on 19/09/2012 at 11:23.
  9. stueeeee
    Member
    Since: Jun 2009

    Off I go to tesco when it comes out then….

    Comment posted on 19/09/2012 at 15:36.
  10. CR8ZYH0RSE
    Member
    Since: Sep 2012

    “hard & soft”.Nice.

    Comment posted on 19/09/2012 at 16:29.

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