Don’t bet your house on this, there’s sure to be plenty of speculation about the PlayStation 4’s launch price, right up until the moment when Sony announces it. It’s reasonably well known around the whispering corridors of the games industry that, with the PS3, Sony didn’t decide on a final price until the evening before they announced it. But, amid all the speculation, there’s one retailer sure enough to take a punt.
TheHut.com has sent out a marketing email (screenshot below) advertising their pre-order offer for the PS4. They’ve priced it at £399.99. Interestingly, though, that’s with no deposit and it carries their pre-order price promise. This means that they won’t charge you more than £399.99, even if it launches at a ridiculous price. So TheHut.com is relatively sure (they’re betting money on it, after all) that the PS4 won’t be more expensive than £400.
The listing is, of course, still a little vague on details so there’s wriggle-room in there if Sony has multiple bundles available – say a full featured one with that camera and a big hard disk and then a cheaper one with none of the extra pack-ins and a small hard disk.
They also list a release date but that’s obviously a placeholder – December 31st 2013. At least it shows that they’re hopeful we’ll see the console in the UK this year.
Source: TheHut mailer, thanks Silent-Blair