EA Reveal Nissan 370Z

I’m a sucker for new Nissan sportscars, and the brand new 370Z apparently looks like a gorgeous bit of kit, and EA think so too.  “This marks the first time an auto manufacturer has partnered with a videogame company for the world premiere reveal of a car,” says the press release, oddly sidestepping the Nissan GTR reveal in GT 5 Prologue.  “The Nissan Z will be available exclusively in this holiday’s hottest action driving title, Need for Speed Undercover, available in North America on November 18 and in Europe on November 21.”

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“For the past 15 years, Need for Speed has helped define contemporary automotive culture by bridging the gap between gamers and the world’s hottest cars. As such, we are very excited to partner with one of the automotive powerhouses today to exclusively reveal the all-new Nissan Z,” said Keith Munro, Vice President of Marketing at Electronic Arts. “Need for Speed is about style, fast-paced action and power; this is definitely a car made for Need for Speed fans. Come November, they’ll be able to test drive the all-new 370Z in the game before the car is released on the market.”

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