Looks like the marketing for Bioshock 2 is starting to ramp up with the presence of a new website to start the build-up.
It’s a bit short of new info but it does look like the game will take a similar art direction and feel to the original (no surprise) so fans should be happy enough.
It might just be me but it also looks like a design which would be easily filled up with new content as it appears so it might be worth keeping an eye on.
EDIT: props to oMega-W who flagged this on the forums before I put it up here. Nippy posting oMega-W!