The primary reason you are reading this right now is that there is a general sparsity of news recently and I suppose this does sort of class as news. I’m sure you’re all aware of who Michael Pachter is by now; an analyst who predicted that we would see a PS3 price drop early in the year, but when one didn’t materialise it was then at Easter time, then by E3, then at E3. Eell he’s beginning to run out of time in the year but he reckons it will now be by October 1st – that is if hardware sales continue to slide in the US.
Speaking in a note early today, Pachter estimates that US PS3 (Wii and 360 also) sales will show a year-on-year decline of 43% for the sunny month of June. “We think that the console manufacturers will therefore be forced to consider a price cut before year-end, with Sony cutting the PS3’s price by October 1,” he said. “It is likely both [Sony and Nintendo] manufacturers will cut by $50, with Sony making up any lack of increased demand with a software bundle.”
You decide amongst yourselves whether you think this will actually result in a price cut for the PS3, let alone one seeing the light of day in the UK. Personally I’m not paying any attention to anyones predictions until they get at least a few right.