If you haven’t heard childish insults whilst online, then you are probably in the minority. It’s safe to say that one of the biggest complaints whilst playing against people from all over the globe is the use of offensive and stupid insults when things don’t go people’s way. So, what have Infinity Ward done with their latest viral campaign for Modern Warfare 2? They have seemingly encouraged it!
In a spoof Public Service Announcement published on YouTube, Infinity Ward thought using a spoof sponsor called ‘Fight Against Grenade Spam’ would be funny. You don’t need to be a genius to work out what that spells when turned into an acronym. Needless to say they have now removed the video from their YouTube channel after facing a backlash from the more sensible gamers. It wasn’t just the use of this offensive term that drew criticism however; the PSA also featured a US sports personality using more offensive terms to describe those who use grenades in excess.
Infinity Ward’s Robert Bowling utilised his Twitter account to address the concern by saying:
I think the core gag is great, the end is a bit too far from the intent of the joke & can appreciate the concerns. Pulled.
Fair play to them, they did pull the video from the site, but this has been replicated many a time and is no way gone from the video-sharing behemoth.
You can see the video below so that you can make your own mind up. I personally think the gag is so blatent that IW had to have known exactly what they were doing. Just when I was starting to think the online world was becoming a more friendly place. Still what is the saying? ‘All press is good press’…