EA Readies APB, Payment Top-Ups

Realtime Worlds have today announced that APB (All Points Bulletin) will be released for the PC at the beginning of July in the UK. The game will cost £34.99 (either in-store or via download) and will include 50 hours of online gaming. Once the 50 hours are up, players can top up their game time from “as little as £5.59” or 20 hours, or choose to subscribe to a 30-day unlimited package for £7.99.

In addition to what EA are calling a “flexible payment model”, you can also earn game time by actually playing the game, which provides avenues for so-called “accomplished” gamers or creators to “earn rewards for their creativity and subsidise their ongoing costs with their in-game efforts.”


It’s an interesting model, and one that suits the open-world, online multiplayer genre.  David Jones, Creative Director of Realtime Worlds said: “We’re delighted to finally be announcing the release date for APB, and we’re looking forward to welcoming players on to the mean streets of San Paro. Gamers will soon get to experience a world of unparalleled customization, conflict and celebrity.”

Whether this is a payment idea that will carry forward to console gaming we’ll have to wait and see.