August is traditionally known within the media as ‘Silly Season’ as most people are off topping up their tan rather than generating anything news worthy. Just this morning the BBC Breakfast news, the UK’s flagship breakfast program had a feature on a man who collected beer cans.
The gaming world is not immune to the August madness – witness Cardboard WipeOut– but developer Seven45 studios has truly taken the biscuit when it comes to hatstand fruit-loopery. They are behind the upcoming PS3 and Xbox music game, ‘Power Gig: Rise of the Six-String’ which uses a real guitar controller with six strings, rather than a plastic peripheral with buttons.
To show their dislike for the Rock Band / Guitar Hero style peripherals the team rounded up an entire truck load of the competitors controllers and then dropped them in a volcano. A real, live, red, fiery Icelandic volcano.
Next week: Guerilla Games will be forcing the entire Halo development team in to a barrel, then sailing them over Niagara Falls.*
Source: Play3.De
* Not really.
BIGAL-1992
Eh?
UsernameHere
They’re making a sacrifice to their rock n’ roll deity.
phantom5813
that’s one way of eliminating the competition!!
Charmed_Fanatic
Daily Mail new headline
“Gamers not littering Volcano … What next?”
doomsday619
They should definatly use tht as their proper game trailer.
wyverex
So not only did this games developer get hold of 5000 plastic guitars, which if they bought would have cost them around £25,000 (assuming they bought them at £49.99), they then hired a plane, at an unknown cost, they then dumped them into a volcano/all over the Icelandic icefields.
Way to go being kind to the environment you muppets!
Hope their game makes them a ton of money as they just wasted loads on a stupid marketing stunt.
Still, it’s gotten them coverage on TSA (and it’s a game I personally can’t recall hearing of before) so I guess it worked in that respect.
Three_eagled
The environment didn´t suffer because there was a lot of men waiting to pick all of the guitars up from the ground. That “lava” you see in the video isn´t real, yes it truly is a volcano but it´s been dormant for years and you can walk right up there.
Parker
Well that was fucking silly.
solidsteven
well said give yourself a random thing
John Malcolm
Awww! They could have given them away to budding console gamers, and the resultant sales of the games would… Yes, it would have given sales to their competitors.
Still a bloody silly thing to do, though. I can’t play the guitar and have none of the Guitar Hero/Rock Band games, but wouldn’t mind picking up one of them (the games) for a song (ho ho) if someone would give me a free guitar instead of the environmental pollution this will cause. Whoever heard of a volcano playing PS3/Xbox games – apart from Brutal Legend – anyway?
Porcupine_I
Cool, Niagara Falls!
*spreads rumor*
gernboes
stupid
nough said
sanmartinez
I do like the idea of having the actual 6 strings on the guiter,
will check this out when it lands