Kevin Butler LBP2 Ad

Groan all you want, but we feel absolutely no shame highlighting yet another Kevin Butler spectacle of advertising awesomeness.

This time focusing on the imminent release of Media Molecule’s fun-factory, LittleBigPlanet 2, check out The Butler as he addresses a common gaming conundrum: how does one actually finish a LittleBigPlanet game?

Source: Official US PlayStation Blog

35 Comments

  1. While we all moan about how crappy the SCEE adverts are in comparision to the KB ones, I don’t think SCEE could do then. All SCEE adverts (to my memory) only have voice overs so that they can be easily translated to multiple languages.

    • Then use them in the UK and everywhere else where they teach english in school.

      Most games here are in english because frankly in our little country the games market is too small for translations to be profitable for anything but the really big titles, especially since everyone would import instead of waiting.

      When “we don’t need no steenkin voiceovers” for games, why would we need them for games commercials?

    • Although I like most of the KB ads, I do think that they wouldn’t translate to the EU that well but they could have a comparable campaign where the equivalent is a number of managers that are national stereotypes (which is what KB is) interact in various ways. For example LBP, could have the German manager trying to build a well-engineered level while the others are wanting to just play it.

      Likewise, the Move ads could have had all the sporting rivalries coming to the fore while they played Sports Champions.

      The key to successful advertising is (IMO) making it memorable either through annoying jingles (Go Compare) or funny (KB).

      My thoughts, anyway…

  2. I am going to have to make cupcakes and wrap them in bacon then eat them while playing LBP2.
    I think the world might implode but it’s gotta be worth a try

  3. brilliant just brilliant, loved the ending, and i accept the challenge

  4. All dem screens!?! Excellent commercial, as always!

  5. Its finished once I get tired :D

  6. Mind spew!! AHHHH! :)

  7. Best advertising campaign ever

  8. Jumps on a flight to America :D

  9. MIND = BLOWN

  10. Brilliant as always!

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