Kinect Sells Ten Million

Before Kinect’s release we were in two minds as to just how good the technology would be. We’ve always had, and continue to have, doubts about how it would be implemented into the games we play. There was never any doubt about the sales it would achieve though.

Microsoft have invested so much of their research, money and marketing prowess into getting the clever little sensor into people’s homes that we always knew it would sell like barroom ice in a desert drought. Even though the actual technology in the unit has put paid to those initial doubts we had, we couldn’t have predicted just how well it would catch on with eager consumers.


According to the Seattle tech giants, Kinect has now sold ten million units. That’s an achievement that could arguably rival Apple’s iPad for recession-busting tech success stories. Apparently, the first sixty days of retail saw 133,333 units per day sold, making it officially the world’s fastest selling piece of consumer tech ever.

It would seem, however that these fantastic sales figures didn’t quite translate to software, with quoted figures being ten million standalone (not the pack-in Kinect Adventures) titles sold in the same period. While that figure does initially sound impressive it loses some of its lustre when you consider that ten million discs over an entire launch catalogue and the, admittedly sparse, ensuing releases will average down to a much lower number per game. It would also imply that for every Kinect sensor sold, only one additional game has been purchased.

Hopefully this statistic will simply encourage Microsoft and their partners to put out more games for the device, it’s clear there is a significant install base now in existence.



  1. I’d be impressed if there was anything decent available for it.

    As it stands, all it says to me is that a lot of people are apparently happy with sub-standard games. And that doesn’t bode well for the future.

    • There are one or two very decent games in there for their audience but I take your point.
      I don’t think we needed Kinect to tell us that casual games are popular though, the Wii, Facebook, PlayStation Minis and the AppStore have proven that after a lineage arguably stretching back through Windows 3.1 and Solitaire to Nintendo Game & Watch titles.
      Ultimately though, it’s an install base and that is what it takes to attract publishers so it can only be a good thing for Kinect’s future prospects.

  2. Id be impressed if that was actually 10m sold to consumers and not sold to the stores

  3. In the run up to its release I was often asked at work if Kinect would be supporting games like CoD or GoW by a customer base who genuinely didn’t understand how it was going to be implemented. While I can’t deny that Kinect has sold a truckload of units, I really do feel that it was marketed as “Microsofts all-new best thing ever! Buy it! Love it! Play it! You are the controller!!” with no clear message that if you’re a hardcore gamer then this isn’t for you.

    I can see Kinect ending up like the Wii in so far as it being in millions of homes but gathering dust after the second week. I’d love to be proven wrong but until I see a game I want to play I’m still not convinced that this is the future.

    • Nothing huge on the horizon either, although Gears rumours rumble on…
      Child of Eden, maybe.
      You’re totally right though, it’s been marketed more than it’s been supported. Hopefully the user base won by that marketing will attract new and more diverse software.

      • A userbase pulled in by a mechanic that is set aside from what the core-users consider to be worthwhile, is very unlikely to bring anything new in the future that the aforementioned ‘core’ find attractive.

  4. I heard it was 10 million shipped.

    • i hate how its never specific

  5. Sorry but ive seen kinect in action and had a go, i have to say that i’m not impressed…..all i see is a better version of eyetoy that came out years ago on ps2. Iv’e also been to 3 of my nearby CEX stores (barnsley,rotherham and doncaster) and all three stores have glass stands full of kinect units. It seems that it could be a case of buy it try it swap it. Quite a few of them are unboxed as well so some could possibly have been part of the 360 bundle. I’m still with the old school of it needing buttons….games need buttons…just ask KB lol.

  6. Kinect is great, I’ve had some real fun with it (especially Dance Central) but until new games appear it’s currently collecting dust… It’s not even connected.

  7. Selling mine 2day, it’s been used i would say well under 10 times since xmas! Kids just didn’t take to it and it ended with me having lonely games of bowling!

    Just like the Wii and Move it’s another dust collector and for that i bid it farewell!

  8. Wasn’t the Marketing budget for Kinect $500? I read Microsoft make about $50 per unit, so those sales would cover that cost.

  9. If there was EVER a lesson for Sony it’s this. You can sell genuinely average hardware (sure, it’s a nice idea) to the masses. In great numbers too! Now… let’s look at the Move controller. It has the hardware pretty much nailed and could become a wonderful device for most games. Sony, please take note! (once you’ve sorted out getting PS3s into Europe, that is ;-))

    • The question is, would you rather prefer a console/game/piece of hardware that was great, well supported and kept you playing. Or one that manages to sell a lot.

      I wonder if in years to come, we will look back at the Wii and Kinect and see them as fantastic success commercially, but when it comes down to their performance, they really underperformed.

      • Exactly, Sony has always been about making money not making sales for sales sake. From a business point of view I bet Move is the bigger success, I’d be surprised if the profit on these 10 million even covers the advertising budget. Kinect was marketed as the classic over Christmas impulse purchase, much like Rock Band and Guitar Hero I bet a large chunk of sales of Kinect were as a required peripheral for Dance Central, which makes it a good but ultimately niche peripheral.

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