Before Kinect’s release we were in two minds as to just how good the technology would be. We’ve always had, and continue to have, doubts about how it would be implemented into the games we play. There was never any doubt about the sales it would achieve though.
Microsoft have invested so much of their research, money and marketing prowess into getting the clever little sensor into people’s homes that we always knew it would sell like barroom ice in a desert drought. Even though the actual technology in the unit has put paid to those initial doubts we had, we couldn’t have predicted just how well it would catch on with eager consumers.
According to the Seattle tech giants, Kinect has now sold ten million units. That’s an achievement that could arguably rival Apple’s iPad for recession-busting tech success stories. Apparently, the first sixty days of retail saw 133,333 units per day sold, making it officially the world’s fastest selling piece of consumer tech ever.
It would seem, however that these fantastic sales figures didn’t quite translate to software, with quoted figures being ten million standalone (not the pack-in Kinect Adventures) titles sold in the same period. While that figure does initially sound impressive it loses some of its lustre when you consider that ten million discs over an entire launch catalogue and the, admittedly sparse, ensuing releases will average down to a much lower number per game. It would also imply that for every Kinect sensor sold, only one additional game has been purchased.
Hopefully this statistic will simply encourage Microsoft and their partners to put out more games for the device, it’s clear there is a significant install base now in existence.