This is not official just yet so consider it as a big fat rumour, although one which wouldn’t be surprising in the slightest. According to a post on NeoGAF, EA Sports look set to launch a subscription service. The service will offer those willing to lay down some cash for an annual subscription a few benefits.
Among the perks for subscribers are cheaper DLC downloads, fancy badges to show you gave EA money and early access to downloadable copies of games before they come out in the stores. That all sounds plausible. Perhaps most interesting is the bullet point listing the ability to transfer DLC bought for current year sports games into future releases in that franchise. That would allow for courses to be moved into the next PGA game but it might also hint at an increase in DLC focus for games like FIFA which have so far been perhaps under-supplied.
See the images for the source of this rumour: