By 0320 GMT today, Sony shares were down 4.8 percent, in a broader market up 1.3 percent, whilst Larry Ponemon, chairman and founder of network security group The Ponemon Institute (that’s Ponemon) has suggested that the hackers may cost Sony up to $20 for every single PSN user – $1.5 billion in total.
Theses costs are not just from lack of business, they also include bringing in security experts to secure the system, notifying customers and running a massive PR campaign to repair the damage to the brand.
Sony has seen its share value plummet almost 8% in total this week as investors monitor the fall out from the network intrusion.
If you thought Sony were being lackadaisical about the data loss then consider this: any company that loses 8% of its value in seven days will be doing everything possible to stop their market value from dropping even further.
They are going to have to ensure this never happens again which is good news for us, it may be take a while but when the PSN comes back it will be like Fort Knox. Never mind what we think, Sony shareholders will not settle for anything less.
Some people have been suggesting that the hacker will manage to evade prosecution for his/her crimes but if I had a $1.5 billion bounty on my head then I’d be changing my trousers every hour, Sony simply cannot afford for this person to slip away.
Source: Reuters
jimmy-google
Think its time to buy some Sony shares. Always best to get them while they’re cheap.
squashme
thats a very good point
BrendanCalls
Your right actually, think of the bucks you’ll make when they spike up on release of the NGP
moshi
Time to invest in some Sony shares me thinks