Just before E3, Sony have registered a little pile of domains. This is usually an indication that they’re up to something although it doesn’t always come off exactly how we expect.
This time around, it seems that the domains all hint towards an expansion of the Qore brand. Sorry, I mean qOre brand. Yes, they really are all capitalised in that bizarre way. US readers will be familiar with Qore, the monthly show available on the PSN that looks at everything to do with PlayStation. Readers who aren’t in Qore’s regional market might know it best as the show that mistakenly unveiled the PSP Go a week before Sony’s big secret was due to be announced at E3 2009.
The new domains all pertain to entertainment media in some way and seem to indicate that Qore qOre is expanding to become an entertainment franchise and fill out its “lifestyle magazine” claims with more than just games and game related culture. I think that fourth one down is probably just an oddly capitalised QoreSpot rather than a badly punctuated Qore’s Pot. That really would be news.
Here’s the list:
- SonyqOre.com
- qOreGames.com
- qOremusIc.com
- qOresPot.com
- qOreVideo.com
- qOreUnlimited.com
Source: Superannuation
CdmanJak
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Galgomite
Sony’s branding makes “Zune” sound brilliant.